Money is definitely one of the main factors that influences different kinds of film production today. High budget film have more money for marketing which can play as a major factor in the films success as the more people see it advertised the more people that will want to go and watch it. The marketing money could be spent on pairing up with a company for example the new Star Wars movie which is due to be released in December paired up with the fast-food restaurant Subway for advertising and this use of advertising is very common with fast-food places that have children's meals. The marketing money can be spent on the advert itself, more money will mean better trailers and they can pay to have these trailers played as adverts with companies such as YouTube which forces people to watch the trailer as they wait for the video they selected to play which spreads the film around the world quickly and guarantees that more people will go and watch the film. A high budget can also play a part in film production as it means that they can pay to employ more well known actors and actresses in the movie which will automatically ensure that people will watch it as the fans of those actors/actresses will want to watch the film so the more well-known they are the bigger the audience attracted will be.
The advance in technology has influenced film production, with digital effects being better than ever the film industry can produce films at a whole new level, even on another planet such as Pandora like in Avatar which took 14 years years to make and is number 1 on top gross in film. The Martian for example set the record for the biggest green screen used ever for the set so that they could digitally create the Mars atmosphere after they were unhappy filming it in Wadi Rum, Jordan. The more money the film has
Popular culture plays a major role in the kinds of film production today, as seen in Item 2, films made from comics has become very popular and there are at least 2 comic films being released each year. Marvel dominates the film production industry as said in Item 1, linking five movies together which led to The Avengers Assemble movie in 2012. The comic industry is not a franchise but an entire universe, with huge events such as Comic-con which play a major role in advertising new films with members of the cast and the Director doing interviews with fans. Marvel films are also popular due to the very popular actors and actresses in them, with marvel films having actors/actresses such as Chris Hemsworth, Robert Downey Junior who is the most paid actor in the world earning $80 million a year, Scarlett Johanson who earns $8 million per role and we see in many marvel films and Bradley Cooper who
