Case Study - American Film - The Martian

The Martian:(2015)

PG-13            144min            Adventure, Drama, Sci-Fi

Director: Ridley Scott - Blade Runner (1982); Alien (1979); Prometheus (2012)

Writers: Drew Goddard (screenplay), Andy Weir (book)

              -World War Z (2013)

              -Cloverfield (2008)

Stars: Matt Damon, Jessica Chastain, Kristen Wiig, Kate Mara, Sebastian Stan, Benedict Wong

Tagline: Bring Him Home
Budget: $108,000,000(estimated)
Opening Weekend:$54,308,575  (USA) - 3,831 screens
Opening Weekend:$45,200,000 (Non_USA)
Gross:$218,640,849 (USA) (27 November)
Gross:$103,293,962 (Worldwide) (5 October)

Production Company: Twentieth Century Fox Film Corporation
                                    TSG Entertainment
                                    Scott Free Productions

Graham Norton Show-September 2015-Matt Damon-The Martian

Ridley Scott - Prometheus - part of the Alien franchise

Marketing: used astronaut Michael J Massimino- in universe video diary depicting Matt Damon's character and the other characters -- Ars Technica compared this to the similar viral videos marketed for Ridley Scott's 2012 film Prometheus of similar 'style of slickly produced fictional promotional material'

-video of interviews with each of the main crew members
-NASA hosted Martian Day to release another trailer and promote real human mission to Mars
-Fox released a video at the end of August, presented as a special episode of TV show StarTalk-Neil deGrasse Tyson discusses hazards of travelling to Mars
-November 2015 20th century Fox announced The Martian VR Experience, a virtual reality adventure where viewers play as Mark Watney and re-enact scenes from the film - directed by Ridley Scott and Robert Stromberg -- will be released at the end of 2016
-NASA offered declassified look at the psychological testing
-3-minute promo helmed by Mark Watney gives viewers an introduction to the crew of the Hermes shuttle as the vessel travels
-Astronaut Mark Watney's pre-mission training program highlights the rigorous emotional, physical and mental preparation required of the ARES 3 crew in order to prepare for their journey to Mars. This content was part of an integrated partnership with Under Armour and Droga5.



Music composed by Harry Greyson-Williams :Chronicles of Narnia, X-Men Origins:Wolverine, the Shrek franchise