Tuesday 12 April 2016

Case Study - British Film - Spectre

Spectre:(2015)

PG-13            2h28min            Action, Adventure, thriller

Director: Sam Mendes - Skyfall (2012); Revolutionary Road (2008); American Beauty (1999)
Writers: John Logan (screenplay), Neal Purvis (screenplay)
              -Skyfall (2012)                 -Skyfall (2012)
              -The Aviator (2004)         -Johnny English Reborn (characters) (2011)
                                                       -Quantum of Solace (2008)
                                                       -Casino Royale (2006)
                                                       -Johnny English (2002)
                                                       -Die Another day (2002)
                                                       -The World is Not Enough (1999)
Stars: Daniel Craig, Christoph Waltz, Léa Seydoux, Ralph Fiennes

Tagline: The Dead Are Alive
Budget: $245,000,000(estimated)
Opening Weekend:$70,403,148 (USA) - 3,929 screens
Gross: $200,074,175 (USA) (6 November 2015)
Gross: $872,474,269 (Worldwide) (16 January 2016)

Production Company: B24
                                    Columbia Companies
                                    Danjaq
                                    Sony

Daniel Craig: Skyfall (2012); Casino Royale (2006); The Girl with the Dragon Tattoo (2011)

.Part of the James Bond Franchise

http://www.007.com/spectre/

Music: Thomas Newman

Washington Spy Museum- James Bond Section with props and cars from the movie, indirectly advertises the film

Marketing:
.Aston Martin- Bond Edition DB9 sports car, featured 007 licence plates
.Sony "Made For Bond" campaign Xperia Z5 phone starring actress Naomie Harris
."Bond" appeared in adverts for Heineken
.Globe-Trotter luggage produced a line of Spectre-branded items
.MAC Cosmetics was featured as being instrumental to the look of the movie, particularly the Day of the Dead sequence
.Visit Britain, encouraged people to come and live like Bond
.Belverde Vodka created 007-branded bottle of vodka and co-branded advertising
.Omega created limited edition movie-branded watches
.Gillette ran co-branded ads that made their razors an integral part of leading a non-dull life
.Tom Ford had a line of menswear featured in the film available for purchase
.First paid sponsorship within Snapchat's "Discover" news feature showing behind the scenes photos and videos from some of the key action sequences and more for just 24 hours



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